There is a pointing pattern when, inside a box, a number can only go in cells of the same row (or the same column). You don't know yet which one, but you do know that the row's copy of that number is there. So it is removed from the notes of the other cells in the row, outside the box.
It is the first Medium technique and the first that doesn't place a number: it removes candidates. The name comes from the picture: the cells left in the box are lined up and point at the rest of the row. It belongs to a family called locked candidates: the number is locked where a box and a row cross.
This is the usual pattern at Medium level: pointing doesn't place a number directly, but it helps remove candidates and, that way, a hidden single often appears.
In the example the cells ended up in the same row. If they end up in the same column, the reasoning is the same: the number is removed from the rest of the column, in the other two boxes it crosses. There can be two or three cells. There can't be more than three, because a box only has three cells in each row and each column.
Pointing can be spotted while scanning the Sudoku. When looking for where a number fits in a box, you may find only two or three cells left, all in the same row or the same column. That is the pattern to use.
Without notes, just remember that the 9 of row 5 has to be in box 4, and use that when scanning box 5 or column 5. With the notes written, the pattern looks different: in a box, a number is noted in only two or three cells of the same row or column.
Find a pointing pattern and cross out the candidates it removes: tap each cell, choose the number and, at the end, press «Check».